Friday, 3 July 2015

SFTW: Scraping data with Google Refine

For the first Something For The Weekend of 2012 I want to tackle a common problem when you’re trying to scrape a collection of webpage: they have some sort of structure in their URL like this, where part of the URL refers to the name or code of an entity:     http://www.ltscotland.org.uk/scottishschoolsonline/schools/freemealentitlement.asp?iSchoolID=5237521

  tp://www.ltscotland.org.uk/scottishschoolsonline/schools/freemealentitlement.asp?iSchoolID=5237629

    ttp://www.ltscotland.org.uk/scottishschoolsonline/schools/freemealentitlement.asp?iSchoolID=5237823

In this instance, you can see that the URL is identical apart from a 7 digit code at the end: the ID of the school the data refers to.

There are a number of ways you could scrape this data. You could use Google Docs and the =importXML formula, but Google Docs will only let you use this 50 times on any one spreadsheet (you could copy the results and select Edit > Paste Special > Values Only and then use the formula a further 50 times if it’s not too many – here’s one I prepared earlier).

And you could use Scraperwiki to write a powerful scraper – but you need to understand enough coding to do so quickly (here’s a demo I prepared earlier).

A middle option is to use Google Refine, and here’s how you do it.

Assembling the ingredients

With the basic URL structure identified, we already have half of our ingredients. What we need  next is a list of the ID codes that we’re going to use to complete each URL.

An advanced search for “list seed number scottish schools filetype:xls” brings up a link to this spreadsheet (XLS) which gives us just that.

The spreadsheet will need editing: remove any rows you don’t need. This will reduce the time that the scraper will take in going through them. For example, if you’re only interested in one local authority, or one type of school, sort your spreadsheet so that you can delete those above or below them.

Now to combine  the ID codes with the base URL.

Bringing your data into Google Refine

Open Google Refine and create a new project with the edited spreadsheet containing the school IDs.

At the top of the school ID column click on the drop-down menu and select Edit column > Add column based on this column…

In the New column name box at the top call this ‘URL’.

In the Expression box type the following piece of GREL (Google Refine Expression Language):

“http://www.ltscotland.org.uk/scottishschoolsonline/schools/freemealentitlement.asp?iSchoolID=”+value

(Type in the quotation marks yourself – if you’re copying them from a webpage you may have problems)

The ‘value’ bit means the value of each cell in the column you just selected. The plus sign adds it to the end of the URL in quotes.

In the Preview window you should see the results – you can even copy one of the resulting URLs and paste it into a browser to check it works. (On one occasion Google Refine added .0 to the end of the ID number, ruining the URL. You can solve this by changing ‘value’ to value.substring(0,7) – this extracts the first 7 characters of the ID number, omitting the ‘.0') UPDATE: in the comment Thad suggests “perhaps, upon import of your spreadsheet of IDs, you forgot to uncheck the importer option to Parse as numbers?”

Click OK if you’re happy, and you should have a new column with a URL for each school ID.

Grabbing the HTML for each page

Now click on the top of this new URL column and select Edit column > Add column by fetching URLs…

In the New column name box at the top call this ‘HTML’.

All you need in the Expression window is ‘value’, so leave that as it is.

Click OK.

Google Refine will now go to each of those URLs and fetch the HTML contents. As we have a couple thousand rows here, this will take a long time – hours, depending on the speed of your computer and internet connection (it may not work at all if either isn’t very fast). So leave it running and come back to it later.

Extracting data from the raw HTML with parseHTML

When it’s finished you’ll have another column where each cell is a bunch of HTML. You’ll need to create a new column to extract what you need from that, and you’ll also need some GREL expressions explained here.

First you need to identify what data you want, and where it is in the HTML. To find it, right-click on one of the webpages containing the data, and search for a key phrase or figure that you want to extract. Around that data you want to find a HTML tag like <table class=”destinations”> or <div id=”statistics”>. Keep that open in another window while you tweak the expression we come onto below…

Back in Google Refine, at the top of the HTML column click on the drop-down menu and select Edit column > Add column based on this column…

In the New column name box at the top give it a name describing the data you’re going to pull out.

In the Expression box type the following piece of GREL (Google Refine Expression Language):

value.parseHtml().select(“table.destinations”)[0].select(“tr”).toString()

(Again, type the quotation marks yourself rather than copying them from here or you may have problems)

I’ll break down what this is doing:

value.parseHtml()

parse the HTML in each cell (value)

.select(“table.destinations”)

find a table with a class (.) of “destinations” (in the source HTML this reads <table class=”destinations”>. If it was <div id=”statistics”> then you would write .select(“div#statistics”) – the hash sign representing an ‘id’ and the full stop representing a ‘class’.

[0]

This zero in square brackets tells Refine to only grab the first table – a number 1 would indicate the second, and so on. This is because numbering (“indexing”) generally begins with zero in programming.

.select(“tr”)

Now, within that table, find anything within the tag <tr>

.toString()

And convert the results into a string of text.

The results of that expression in the Preview window should look something like this:

<tr> <th></th> <th>Abbotswell School</th> <th>Aberdeen City</th> <th>Scotland</th> </tr> <tr> <th>Percentage of pupils</th> <td>25.5%</td> <td>16.3%</td> <td>22.6%</td> </tr>

This is still HTML, but a much smaller and manageable chunk. You could, if you chose, now export it as a spreadsheet file and use various techniques to get rid of the tags (Find and Replace, for example) and split the data into separate columns (the =SPLIT formula, for example).

Or you could further tweak your GREL code in Refine to drill further into your data, like so:

value.parseHtml().select(“table.destinations”)[0].select(“td”)[0].toString()

Which would give you this:

<td>25.5%</td>

Or you can add the .substring function to strip out the HTML like so (assuming that the data you want is always 5 characters long):

value.parseHtml().select(“table.destinations”)[0].select(“td”)[0].toString().substring(5,10)

When you’re happy, click OK and you should have a new column for that data. You can repeat this for every piece of data you want to extract into a new column.

Then click Export in the upper right corner and save as a CSV or Excel file.

Source: http://onlinejournalismblog.com/2012/01/13/sftw-scraping-data-with-google-refine/

Tuesday, 9 June 2015

Scraping Services - Assuring Scraping Success with Proxy Data Scraping

Have you ever heard of "Data Scraping?" Data Scraping is the process of collecting useful data that has been placed in the public domain of the internet (private areas too if conditions are met) and storing it in databases or spreadsheets for later use in various applications. Data Scraping technology is not new and many a successful businessman has made his fortune by taking advantage of data scraping technology.

Sometimes website owners may not derive much pleasure from automated harvesting of their data. Webmasters have learned to disallow web scrapers access to their websites by using tools or methods that block certain ip addresses from retrieving website content. Data scrapers are left with the choice to either target a different website, or to move the harvesting script from computer to computer using a different IP address each time and extract as much data as possible until all of the scraper's computers are eventually blocked.

Thankfully there is a modern solution to this problem. Proxy Data Scraping technology solves the problem by using proxy IP addresses. Every time your data scraping program executes an extraction from a website, the website thinks it is coming from a different IP address. To the website owner, proxy data scraping simply looks like a short period of increased traffic from all around the world. They have very limited and tedious ways of blocking such a script but more importantly -- most of the time, they simply won't know they are being scraped.

You may now be asking yourself, "Where can I get Proxy Data Scraping Technology for my project?" The "do-it-yourself" solution is, rather unfortunately, not simple at all. Setting up a proxy data scraping network takes a lot of time and requires that you either own a bunch of IP addresses and suitable servers to be used as proxies, not to mention the IT guru you need to get everything configured properly. You could consider renting proxy servers from select hosting providers, but that option tends to be quite pricey but arguably better than the alternative: dangerous and unreliable (but free) public proxy servers.

There are literally thousands of free proxy servers located around the globe that are simple enough to use. The trick however is finding them. Many sites list hundreds of servers, but locating one that is working, open, and supports the type of protocols you need can be a lesson in persistence, trial, and error. However if you do succeed in discovering a pool of working public proxies, there are still inherent dangers of using them. First off, you don't know who the server belongs to or what activities are going on elsewhere on the server. Sending sensitive requests or data through a public proxy is a bad idea. It is fairly easy for a proxy server to capture any information you send through it or that it sends back to you. If you choose the public proxy method, make sure you never send any transaction through that might compromise you or anyone else in case disreputable people are made aware of the data.

A less risky scenario for proxy data scraping is to rent a rotating proxy connection that cycles through a large number of private IP addresses. There are several of these companies available that claim to delete all web traffic logs which allows you to anonymously harvest the web with minimal threat of reprisal. Companies such as offer large scale anonymous proxy solutions, but often carry a fairly hefty setup fee to get you going.

The other advantage is that companies who own such networks can often help you design and implementation of a custom proxy data scraping program instead of trying to work with a generic scraping bot. After performing a simple Google search, I quickly found one company (www.ScrapeGoat.com) that provides anonymous proxy server access for data scraping purposes. Or, according to their website, if you want to make your life even easier, ScrapeGoat can extract the data for you and deliver it in a variety of different formats often before you could even finish configuring your off the shelf data scraping program.

Whichever path you choose for your proxy data scraping needs, don't let a few simple tricks thwart you from accessing all the wonderful information stored on the world wide web!

Source: http://ezinearticles.com/?Assuring-Scraping-Success-with-Proxy-Data-Scraping&id=248993

Tuesday, 2 June 2015

Twitter Scraper Python Library

I wanted to save the tweets from Transparency Camp. This prompted me to turn Anna‘s basic Twitter scraper into a library. Here’s how you use it.

Import it. (It only works on ScraperWiki, unfortunately.)

from scraperwiki import swimport

search = swimport('twitter_search').search

Then search for terms.

search(['picnic #tcamp12', 'from:TCampDC', '@TCampDC', '#tcamp12', '#viphack'])

A separate search will be run on each of these phrases. That’s it.

A more complete search

Searching for #tcamp12 and #viphack didn’t get me all of the tweets because I waited like a week to do this. In order to get a more complete list of the tweets, I looked at the tweets returned from that first search; I searched for tweets referencing the users who had tweeted those tweets.

from scraperwiki.sqlite import save, select

from time import sleep

# Search by user to get some more

users = [row['from_user'] + ' tcamp12' for row in \

select('distinct from_user from swdata where from_user where user > "%s"' \

% get_var('previous_from_user', ''))]

for user in users:

    search([user], num_pages = 2)

    save_var('previous_from_user', user)

    sleep(2)

By default, the search function retrieves 15 pages of results, which is the maximum. In order to save some time, I limited this second phase of searching to two pages, or 200 results; I doubted that there would be more than 200 relevant results mentioning a particular user.

The full script also counts how many tweets were made by each user.

Library

Remember, this is a library, so you can easily reuse it in your own scripts, like Max Richman did.

Source: https://scraperwiki.wordpress.com/2012/07/04/twitter-scraper-python-library/

Friday, 29 May 2015

Data Scraping Services - Things to take care while doing Web Scraping!!!

In the present day and age, web scraping word becomes most popular in data science. Basically web scraping is extracting the information from the websites using pre-written programs and web scraping scripts. Many organizations have successfully used web site scraping to build relevant and useful database that they use on a daily basis to enhance their business interests. This is the age of the Big Data and web scraping is one of the trending techniques in the data science.

Throughout my journey of learning web scraping and implementing many successful scraping projects, I have come across some great experiences we can learn from.  In this post, I’m going to discuss some of the approaches to take and approaches to avoid while executing web scraping.

User Proxies: Anonymously scraping data from websites

One should not scrape website with a single IP Address. Because when you repeatedly request the web page for web scraping, there is a chance that the remote web server might block your IP address preventing further request to the web page. To overcome this situation, one should scrape websites with the help of proxy servers (anonymous scraping). This will minimize the risk of getting trapped and blacklisted by a website. Use of Proxies to hide your identity (network details) to remote web servers while scraping data. You may also use a VPN instead of proxies to anonymously scrape websites.

Take maximum data and store it.

Do not follow “process the web page as it comes from the remote server”. Instead take all the information and store it to disk. This approach will be useful when your scraping algorithm breaks in the middle. In this case you don’t have to start scraping again. Never download the same content more than once as you are just wasting bandwidth. Try and download all content to disk in one go and then do the processing.

Follow strict rules in parsing:

Check various rules while parsing the information from the web site. For example if you expect a value to be a date then check that it’s really a date. This may greatly improve the quality of information. When you get unexpected data, then the algorithm need to be changed accordingly.

Respect Robots.txt

Robots.txt specifies the set of rules that should be followed by web crawlers and robots. I strongly advise you to consider and adjust your crawler to fully respect robots.txt. Robots.txt contains instructions on the exact pages that you are allowed to crawl, user-agent, and the requisite intervals between page requests. Following to these instructions minimizes the chance of getting blacklisted and banned from website owner.

Use XPath Smartly

XPath is a nice option to select elements of the HTML document more flexibly than CSS Selectors.  Be careful about HTML structure change through page to page so one xpath you made may be failed to extract data on another page due to changes in HTML structure.

Obey Website TOC:

Some websites make it absolutely apparent in their terms and conditions that they are particularly against to web scraping activities on their content. This can make you vulnerable against possible ethical and legal implications.

Test sample scrape and verify the data with actual scrape

Once you are done with web scraping project set up, you need to test it for sometimes. Check the extracted data. If something is not good, find out the cause and make changes accordingly and finally come to a perfect web scraping project.

Source: http://webdata-scraping.com/things-take-care-web-scraping/

Tuesday, 26 May 2015

Web Scraping Services : What are the ethics of web scraping?

Someone recently asked: "Is web scraping an ethical concept?" I believe that web scraping is absolutely an ethical concept. Web scraping (or screen scraping) is a mechanism to have a computer read a website. There is absolutely no technical difference between an automated computer viewing a website and a human-driven computer viewing a website. Furthermore, if done correctly, scraping can provide many benefits to all involved.

There are a bunch of great uses for web scraping. First, services like Instapaper, which allow saving content for reading on the go, use screen scraping to save a copy of the website to your phone. Second, services like Mint.com, an app which tells you where and how you are spending your money, uses screen scraping to access your bank's website (all with your permission). This is useful because banks do not provide many ways for programmers to access your financial data, even if you want them to. By getting access to your data, programmers can provide really interesting visualizations and insight into your spending habits, which can help you save money.

That said, web scraping can veer into unethical territory. This can take the form of reading websites much quicker than a human could, which can cause difficulty for the servers to handle it. This can cause degraded performance in the website. Malicious hackers use this tactic in what’s known as a "Denial of Service" attack.

Another aspect of unethical web scraping comes in what you do with that data. Some people will scrape the contents of a website and post it as their own, in effect stealing this content. This is a big no-no for the same reasons that taking someone else's book and putting your name on it is a bad idea. Intellectual property, copyright and trademark laws still apply on the internet and your legal recourse is much the same. People engaging in web scraping should make every effort to comply with the stated terms of service for a website. Even when in compliance with those terms, you should take special care in ensuring your activity doesn't affect other users of a website.

One of the downsides to screen scraping is it can be a brittle process. Minor changes to the backing website can often leave a scraper completely broken. Herein lies the mechanism for prevention: making changes to the structure of the code of your website can wreak havoc on a screen scraper's ability to extract information. Periodically making changes that are invisible to the user but affect the content of the code being returned is the most effective mechanism to thwart screen scrapers. That said, this is only a set-back. Authors of screen scrapers can always update them and, as there is no technical difference between a computer-backed browser and a human-backed browser, there's no way to 100% prevent access.

Going forward, I expect screen scraping to increase. One of the main reasons for screen scraping is that the underlying website doesn't have a way for programmers to get access to the data they want. As the number of programmers (and the need for programmers) increases over time, so too will the need for data sources. It is unreasonable to expect every company to dedicate the resources to build a programmer-friendly access point. Screen scraping puts the onus of data extraction on the programmer, not the company with the data, which can work out well for all involved.

Source: https://quickleft.com/blog/is-web-scraping-ethical/

Friday, 22 May 2015

5 tips for scraping big websites

Scraping bigger websites can be a challenge if done the wrong way.

Bigger websites would have more data, more security and more pages. We’ve learned a lot from our years of crawling such large complex websites, and these tips could help solve some of your challenges

1. Cache pages visited for scraping

When scraping big websites, its always a good idea to cache the data you have already downloaded. So you don’t have to put load on the website again, in case you have start over again or that page is required again during scraping. Its effortless to cache to a key value store like redis.But Databases and filesystem caches are also good.

2. Don’t flood the website with large number of parallel requests , take it slow

Big websites posses algorithms to detect webscraping, large number of parallel requests from the same ip address will identify you as a Denial Of Service Attack on their website, and blacklist your IPs immediately. A better idea is to time your requests properly one after the other, giving it some human behavior. Oh!.. but scraping like that will take you ages. So balance requests using the average response time of the websites, and play around with the number of parallel requests to the website to get the right number.

3. Store the URLs that you have already fetched

You may want to keep a list of URLs you have already fetched, in a database or a key value store. What would you do if you scraper crashes after scraping 70% of the website. If you need to complete the remaining 30%, with out this list of URLs, you’ll waste a lot of time and bandwidth. Make sure you store this list of URLs

somewhere permanent, till you have all the required data. This could also be combined with the cache. This way, you’ll be able to resume scraping.

4. Split scraping into different phases

Its easier and safer if you split the scraping into multiple smaller phases. For example, you could split scraping a huge site into two. One for gathering links to the pages from which you need to extract data and another for downloading these pages to scrape content.

5. Take only whats required

Don’t grab or follow every link unless its required. You can define a proper navigation scheme to make the scraper visit only the pages required. Its always tempting to grab everything, but its just a waste of bandwidth, time and storage.

Source: http://learn.scrapehero.com/5-tips-for-scraping-big-websites/

Wednesday, 20 May 2015

How to Generate Sales Leads Using Web Scraping Services

The first stage of any selling process is what is popularly known as “lead generation”. This phase is what most businesses place at the apex of their sales concerns. It is a driving force that governs decision-making at its highest levels, and influences business strategy and planning. If you are about to embark on an outbound sales campaign and are in the process of looking for leads, you would acknowledge the fact that lead generation process is of extreme importance for any business.

Different lead generation techniques have been used over and over again by companies around the world to satiate this growing business need. Newer, more innovative methods have also emerged to help marketers in this process. One such method of lead generation that is fast catching on, and is poised to play a big role for businesses in the coming years, is web scraping. With web scraping, you can easily get access to multiple relevant and highly customized leads – a perfect starting point for any marketing, promotional or sales campaign.

The prominence of Web Scraping in overall marketing strategy

At present, levels of competition have risen sky high for most businesses. For success, lead generation and gaining insight about customer behavior and preferences is an essential business requirement. Web scraping is the process of scraping or mining the internet for information. Different tools and techniques can be used to harvest information from multiple internet sources based on relevance, and the structured and organized in a way that makes sense to your business. Companies that provide web scraping services essentially use web scrapers to generate a targeted lead database that your company can then integrate into its marketing and sales strategies and plans.

The actual process of web scraping involves creating scraping scripts or algorithms which crawl the web for information based on certain preset parameters and options. The scraping process can be customized and tuned towards finding the kind of data that your business needs. The script can extract data from websites automatically, collate and put together a meaningful collection of leads for business development.

Lead Generation Basics

At a very high level, any person who has the resources and the intent to purchase your product or service qualifies as a lead. In the present scenario, you need to go far deeper than that. Marketers need to observe behavior patterns and purchasing trends to ensure that a particular person qualifies as a lead. If you have a group of people you are targeting, you need to decide who the viable leads will be, acquire their contact information and store it in a database for further action.

List buying used to be a popular way to get leads, but their efficacy has dwindled over time. Web scraping is the fast coming up as a feasible lead generation technique, allowing you to find highly focused and targeted leads in short amounts of time. All you need is a service provider that would carry out the data mining necessary for lead generation, and you end up with a list of actionable leads that you can try selling to.

How Web Scraping makes a substantial difference

With web scraping, you can extract valuable predictive information from websites. Web scraping facilitates high quality data collection and allows you to structure marketing and sales campaigns better. To drive sales and maximize revenue, you need strong, viable leads. To facilitate this, you need critical data which encompasses customer behavior, contact details, buying patterns and trends, willingness and ability to spend resources, and a myriad of other aspects critical to ascertain the potential of an entity as a rewarding lead. Data mining through web scraping can be a great way to get to these factors and identifying the leads that would make a difference for your business.

Crawling through many different web locales using different techniques, web scraping services pick up a wealth of information. This highly relevant and specialized information instantly provides your business with actionable leads. Furthermore, this exercise allows you to fine-tune your data management processes, make more accurate and reliable predictions and projections, arrive at more effective, strategic and marketing decisions and customize your workflow and business development to better suit the current market.

The Process and the Tools

Lead generation, being one of the most important processes for any business, can prove to be an expensive proposition if not handled strategically. Companies spend large amounts of their resources acquiring viable leads they can sell to. With web scraping, you can dramatically cut down the costs involved in lead generation and take your business forward with speed and efficiency. Here are some of the time-tested web scraping tools which can come in handy for lead generation –

•    Website download software – Used to copy entire websites to local storage. All website pages are downloaded and the hierarchy of navigation and internal links preserve. The stored pages can then be viewed and scoured for information at any later time.     Web scraper – Tools that crawl through bulk information on the internet, extracting specific, relevant data using a set of pre-defined parameters.

•    Data grabber – Sifts through websites and databases fast and extracts all the information, which can be sorted and classified later.

•    Text extractor – Can be used to scrape multiple websites or locations for acquiring text content from websites and web documents. It can mine data from a variety of text file formats and platforms.

With these tools, web scraping services scrape websites for lead generation and provide your business with a set of strong, actionable leads that can make a difference.

Covering all Bases

The strength of web scraping and web crawling lies in the fact that it covers all the necessary bases when it comes to lead generation. Data is harvested, structured, categorized and organized in such a way that businesses can easily use the data provided for their sales leads. As discussed earlier, cold and detached lists no longer provide you with enough actionable leads. You need to look at various factors and consider them during your lead generation efforts –

•    Contact details of the prospect

•    Purchasing power and purchasing history of the prospect

•    Past purchasing trends, willingness to purchase and history of buying preferences of the prospect

•    Social markers that are indicative of behavioral patterns

•    Commercial and business markers that are indicative of behavioral patterns

•    Transactional details

•    Other factors including age, gender, demography, social circles, language and interests

All these factors need to be taken into account and considered in detail if you have to ensure whether a lead is viable and actionable, or not. With web scraping you can get enough data about every single prospect, connect all the data collected with the help of onboarding, and ascertain with conviction whether a particular prospect will be viable for your business.

Let us take a look at how web scraping addresses these different factors –

1. Scraping website’s

During the scraping process, all websites where a particular prospect has some participation are crawled for data. Seemingly disjointed data can be made into a sensible unit by the use of onboarding- linking user activities with their online entities with the help of user IDs. Documents can be scanned for participation. E-commerce portals can be scanned to find comments and ratings a prospect might have delivered to certain products. Service providers’ websites can be scraped to find if the prospect has given a testimonial to any particular service. All these details can then be accumulated into a meaningful data collection that is indicative of the purchasing power and intent of the prospect, along with important data about buying preferences and tastes.

2. Social scraping

According to a study, most internet users spend upwards of two hours every day on social networks. Therefore, scraping social networks is a great way to explore prospects in detail. Initially, you can get important identification markers like names, addresses, contact numbers and email addresses. Further, social networks can also supply information about age, gender, demography and language choices. From this basic starting point, further details can be added by scraping social activity over long periods of time and looking for activities which indicate purchasing preferences, trends and interests. This exercise provides highly relevant and targeted information about prospects can be constructively used while designing sales campaigns.

3. Transaction scraping

Through the scraping of transactions, you get a clear idea about the purchasing power of prospects. If you are looking for certain income groups or leads that invest in certain market sectors or during certain specific periods of time, transaction scraping is the best way to harvest meaningful information. This also helps you with competition analysis and provides you with pointers to fine-tune your marketing and sales strategies.

Using these varied lead generation techniques and finding the right balance and combination is key to securing the right leads for your business. Overall, signing up for web scraping services can be a make or break factor for your business going forward. With a steady supply of valuable leads, you can supercharge your sales, maximize returns and craft the perfect marketing maneuvers to take your business to an altogether new dimension.

Source: https://www.promptcloud.com/blog/how-to-generate-sales-leads-using-web-scraping-services/